OVERVIEW: Microsoft 

PROBLEM: Launch of the new product Microsoft Surface Pro tablet, pen, keyboards, etc...during Christmas time. Partnership with Elgiganten

SOLUTION: We created a BtoC event in several shopping malls around Finland. Promotors were on-site actively presenting the game using the new Surface Pro tablet as support. I created the prototype with Adobe XD for the client's approval before we send it for coding to our subcontractor. The rule of the game was as easy as a hazard game: users chose 5 cases and see if at least 2 matched for winning a reward. The cases revealed different Microsoft products.    

Landing page

Microsoft products revealed

Pop up for winners 

Pop up for loosers

Form for data collection

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